February 16, 2012

The creative ideas that power the Happy brand begin every day in an artist’s studio in New York City’s West Village. This open loft is the birthplace of the joyful and quirky images that give life to our products. Each design is painted by the hand of artist Laura Loving. By starting with original works, we create a level of detail in all of our products that have the feel of an artist’s touch.

Simply stated, Happy begins with a can of paint, a brush and a canvas.


January 24, 2012

When we first started designing our site we looked around for inspiration. The site needed to be simple and clean, yet colorful. Five colors were selected that reflect our idea of Happy. Citron was the first color we chose. It has a refreshing feeling that can be used as an impactful color or as a colorful neutral. It seemed to be a natural fit for us and served as the jumping off color for black, grays and a splash of hot pink.

Here are some images that inspired us......


Images Via: (L to R)   Yusheng , Live Laugh Black and White, Daily Crushes, Galadarling, The Hidden List, Red Bubble,

We Love Butterflies,


November 2, 2011

Summer in the City


Studio Laura Loving hosted its annual Summer Soiree which did double duty this year and also served as a preview party for Happy. The event was held at Art Space, home to Studio Laura Loving, in the Chelsea neighborhood of New York City. In addition to good food, good drink and good times, select Laura Loving Happy products were available for purchase during the event. Many longtime Laura Loving supporters as well as some new friends and fans were on hand to support both April and Laura in their exciting venture. Simply put by the LL Happy Team, “Cheers!”

October 2, 2011

 Laura Loving Happy loves hearing from you!



“Market Certified! I am truly amazed at how much I fit in just two bags.”

Mary Kay, Atlanta, GA
RE: Buddha Bag




"The cards arrived just now - thank you! AND, I really like your new HAPPY cards. I like the greeting card idea with text inside because it saves us non-creative types from having to attempt cleverness and originality. Merci Bouquet, indeed! The quality of the card is very nice - they feel good, they even smell good - and with your bright colors I think consumers will be drawn to them and they will BUY them. BRAVO!"
You are the greatest!
Beth Dulson, Marietta, GA
RE: Greeting Cards



"Framed the cards. They're awesome!"

Johanna Barrows, Seattle, WA
RE: Greeting Cards as little works of art







"Now I must congratulate you on the absolutely fantastic Holiday cards. I just adore them. Your colors, animals, people and activities are so right on target. The perfect card to send holiday cheer."

Carol Berkowitz, New York, NY
RE: Holiday Greeting Cards



"Love my Buddha Bag! It really is the perfect tote to carry when running my errands. I also like how  soft it feels, but still really durable. I am one Happy customer."

Westy, Monterey, CA

RE: Buddha Bag