The creative ideas that power the Happy brand begin every day in an artist’s studio in New York City’s West Village. This open loft is the birthplace of the joyful and quirky images that give life to our products. Each design is painted by the hand of artist Laura Loving. By starting with original works, we create a level of detail in all of our products that have the feel of an artist’s touch.
Simply stated, Happy begins with a can of paint, a brush and a canvas.
When we first started designing our site we looked around for inspiration. The site needed to be simple and clean, yet colorful. Five colors were selected that reflect our idea of Happy. Citron was the first color we chose. It has a refreshing feeling that can be used as an impactful color or as a colorful neutral. It seemed to be a natural fit for us and served as the jumping off color for black, grays and a splash of hot pink.
Here are some images that inspired us......
Images Via: (L to R) Yusheng , Live Laugh Black and White, Daily Crushes, Galadarling, The Hidden List, Red Bubble,
Studio Laura Loving hosted its annual Summer Soiree which did double duty this year and also served as a preview party for Happy. The event was held at Art Space, home to Studio Laura Loving, in the Chelsea neighborhood of New York City. In addition to good food, good drink and good times, select Laura Loving Happy products were available for purchase during the event. Many longtime Laura Loving supporters as well as some new friends and fans were on hand to support both April and Laura in their exciting venture. Simply put by the LL Happy Team, “Cheers!”
Carol Berkowitz, New York, NY
RE: Holiday Greeting Cards
"Love my Buddha Bag! It really is the perfect tote to carry when running my errands. I also like how soft it feels, but still really durable. I am one Happy customer."
Westy, Monterey, CA
RE: Buddha Bag
